What's a model citizen?
There was a time when being a model citizen meant upholding the values of the broader society for the greater good. That time’s gone. Values are no longer one size fits all, and neither is design.
We don’t design for the broader society. We design for your specific brand, and your specific audience. It’s what makes you unique that makes you most powerful. More meaningful experiences do the greatest good.
Be good. Be unique. Be your own model/ctzn.
Strategy
- Consumer Research
- Brand and competitor audits
- Brand positioning
- Marketing strategy
- Retail strategy
Brand Design
- Naming & brand identity
- Brand architecture
- Marketing campaign design
- Packaging design
- Web design
Interior Design
- Concept and schematic design
- Fixture design and procurement
- Signage and wayfinding
- 3D rendering
- Construction packages / oversight
The Dream Team
A vision is only as powerful the team behind it.
We unite seasoned retail and hospitality owners, best-in-class creatives, and meticulous project managers to help our partners create distinctive brand experiences.
Mike Magnacca
Managing Director
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Managing Director
With eight years of experience transforming start-ups to Fortune 500 companies, Mike is passionate about creating brands and spaces that are one-of-a-kind. You can lure Mike outside the office with a good taco any day.
Maya Lotosky
Jr. Enviro Designer
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Jr. Enviro Designer
Maya loves using storytelling as part of all her store and/or restaurant designs. On weekends you can find her sipping a fresh G&T on her cottage dock soaking in some sunny rays.
Justin Vinet
Enviro Design Lead
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Enviro Design Lead
With over 9 years of experience as an Environmental Designer working on hospitality, commercial, and residential projects he has a versatile portfolio. Obsessed with all things culinary and cocktail, he loves designing beautiful spaces that function well.
Kevin Youngsaye
Creative Director, Brand
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Creative Director, Brand
Over the last 15 years, Kevin has been dividing his time between startups, award winning agencies and in-house marketing teams to hone his creative craftsmanship. If he's not pushing pixels on his screen, he's likely mashing buttons at the local arcade.
Danielle Adams
Creative Director
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Creative Director
With 15+ years of experience in the hospitality design industry, Danielle has a keen eye for connecting beautiful spaces that elicit emotion.
Our Advisors
Amin Todai
CEO & Founder, One Method
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CEO & Founder, One Method
Amin is a multi-disciplinary designer, angel investor, and entrepreneur who has spent years shaping Toronto creative & culture. He has won hundreds of design & advertising awards at his agency, One Method. In terms of design, Amin has created brands & experiences for companies such as The Toronto Raptors, Drake, Ebay, Microsoft, Nike, Scotiabank, and Kit Kat.
Hanif Harji
Founder & CEO, ICONINK
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Founder & CEO, ICONINK
Hanif Harji stands at the creative helm of ICON Legacy Hospitality. With fifteen years of experience in food and beverage spanning five continents, his commitment to the delivery of exacting detail, execution of the highest quality, and pursuit of service excellence is unparalleled. He has the uncanny ability of translating highly imaginative environments into vivid guest experiences across a wide range of themes and venues, leading global brands including Byblos, Patria, Weslodge, Lapinou and many more.
Joe Jackman
Founder & CEO, Jackman Reinvents
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Founder & CEO, Jackman Reinvents
Joe Jackman is the CEO of Jackman Reinvents, the world’s first and foremost reinvention company. An advisor to consumer brands, retailers, B2B companies, and private equity partners for more than thirty years, Jackman has proven invaluable to leaders intent on sharpening strategy and orchestrating insight-led reinventions of their businesses.