What's a model citizen?

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There was a time when being a model citizen meant upholding the values of the broader society for the greater good. That time’s gone. Values are no longer one size fits all, and neither is design.

We don’t design for the broader society. We design for your specific brand, and your specific audience. It’s what makes you unique that makes you most powerful. More meaningful experiences do the greatest good.

Be good. Be unique. Be your own model/ctzn.

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Strategy

  • Consumer Research
  • Brand and competitor audits
  • Brand positioning
  • Marketing strategy
  • Retail strategy

Brand Design

  • Naming & brand identity
  • Brand architecture
  • Marketing campaign design
  • Packaging design
  • Web design

Interior Design

  • Concept and schematic design
  • Fixture design and procurement
  • Signage and wayfinding
  • 3D rendering
  • Construction packages / oversight
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The Dream Team

A vision is only as powerful the team behind it.

We unite seasoned retail and hospitality owners, best-in-class creatives, and meticulous project managers to help our partners create distinctive brand experiences.

    Mike Magnacca

    Managing Director

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    Managing Director

    With eight years of experience transforming start-ups to Fortune 500 companies, Mike is passionate about creating brands and spaces that are one-of-a-kind. You can lure Mike outside the office with a good taco any day.

    Maya Lotosky

    Jr. Enviro Designer

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    Jr. Enviro Designer

    Maya loves using storytelling as part of all her store and/or restaurant designs. On weekends you can find her sipping a fresh G&T on her cottage dock soaking in some sunny rays.

    Kevin Youngsaye

    Creative Director

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    Creative Director

    Over the last 15 years, Kevin has been dividing his time between startups, award winning agencies and in-house marketing teams to hone his creative craftsmanship. If he's not pushing pixels on his screen, he's likely mashing buttons at the local arcade.

    Justin Vinet

    Enviro Design Lead

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    Enviro Design Lead

    With over 9 years of experience as an Environmental Designer working on hospitality, commercial, and residential projects he has a versatile portfolio. Obsessed with all things culinary and cocktail, he loves designing beautiful spaces that function well.